Atlanta, Georgia

Find your wedding dress is our charming 1930's cottage!

442 East Paces Ferry Road

Atlanta, GA 30305


Open Monday - Tuesday & Thursday - Sunday

By Appointment

*Closed Wednesdays

Parking is available behind the shop

Appointments will require a credit card on file to reserve your spot

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Sip & See 
2nd Tuesday of each month from 5pm - 7pm
currently by reservation only 



The White Magnolia in Atlanta carries a curated collection of bridal gowns ranging from $1,700 to $7,000. Our team thoughtfully chooses each and every gown and accessory carried in our shop to make sure we have the best of the best, but also a variety of styles and silhouettes to compliment your unique style!


Have a specific vision in mind? Several of our designers will work with us to create a custom gown that is everything your heart desires!

Because our gowns are specially ordered just for you, most take between 5-7 months to arrive. If you need a gown in a rush, we have designers that will offer a quicker turnaround as well as a selection of sample gowns available for purchase off-the-rack. 

Are you a bride on a tighter time line or hoping to find a gown below $1,700?

Check out our sister shops in Atlanta!


For off-the-rack gowns, check out The Sample Shoppe by The White Magnolia!



For a curated collection of gowns all priced from $1,000 & $1,800, check out Magnolia Laine!


What Brides are Saying...

The White Magnolia truly made my wedding dress shopping experience! I felt special the moment I got there from all of the staff. My consultant Courtney was amazing, she did everything she could to make me feel comfortable and beautiful and to make me choose the best gown for me! The boutique is so cute and clean and classy and has a very unique and truly stunning selection of dresses that you can tell were picked with a lot of thoughtful consideration to showcase at their boutique. I highly recommend this shop to anyone looking for a bridal gown in the area! I can't say enough good things about it.

- Marisa D.


Kelly Headshot.jpg


Her Advice: "Have fun! This day is about you and what you want to look like on your perfect day. When you try on each gown, try to visualize yourself walking down the aisle. Let your stylist lead you in the right direction when working through the process.  When you can see yourself in the moment, you'll know it's the one!"


Assistant Manager

Her Advice: "Come to your appointment with an open mind! You may be surprised with a style you thought you'd never like! (It happened to me!) And when you find the perfect gown, don't be afraid to commit! Finding a gown is like finding a man, you don't keep searching when you've found 'the one'."

Courtney Headshot.jpg


Her Advice: "This is a season of celebration and your wedding dress should be representing joy and happiness! The process of finding “the gown” is different for everyone, so push the worries aside and know your dress is indeed out there! If you’re in a dress and it feels like you and you can clearly picture it on YOUR day, you can confidently say it’s “the one” and the season of celebration continues on!"

Caroline Headshot.jpg


Her Advice: "Take everything in and have fun with it! Finding your wedding dress should be one of the most fun and exciting moments of your wedding planning journey! Throughout this process, you are going to try on so many dresses, so it's important to think about how each dress makes you feel. Your dress should be an elevated version of yourself, making you feel the upmost beautiful and confident. When you don't want to take the dress off then that should be your answer!"



Her Advice: "“Remember to have fun with it, laugh, and enjoy every minute of you being a bride! The spotlight of being a bride can be intimidating but also can be so joyful and full of love! And most importantly, remember that having a “bridal moment” will always happen because you will be making lasting memories to share with your loved ones for years to come!"

We can't wait to meet you!