About The White Magnolia

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At The White Magnolia, we welcome you to experience the sophisticated, yet relaxed atmosphere at one of our seven bridal boutiques. Raise a glass of champagne and toast to what will be one of the most memorable days of your life. 

Founded in 2010 in Jacksonville, FL the company has quickly grown to locations in Tampa, Atlanta, Savannah, Palm Beach, Greenville and Nashville. The White Magnolia provides a one-on-one gown shopping experience that is tailored to fit each individual bride. Our curated collection of designers include Made With Love, Mikaella, Kelly Faetanini, Paloma Blanca, Anne Barge, Pronovias and many more. 

The White Magnolia has been ranked 'best bridal shop'

by Brides Magazine, Southern Living, The Knot and Wedding Wire.

Kerrie  Hileman

Founder & Owner

Kerrie Hileman is a Jacksonville, FL native. When she became engaged in 2010, she fell in love with bridal and the entire dress shopping process. She set out to open a bridal boutique that provided local brides with a unique and exceptional experience coupled with beautiful gown selection. Kerrie’s goal is to ensure that each bride who walks through their door feels the excitement and emotion that comes with choosing a gown. Kerrie spoke on leadership and entrepreneurship in 2017 at Kappa Delta’s National Convention and in 2016 as part of Florida State University’s 7 Under 30 leadership summit. Kerrie journals her entrepreneur journey at lifelovemagnolia.com. She lives in Jacksonville, FL with her husband and three boys.

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Mallory Thorburn


Mallory Thorburn is a Georgia girl, born and raised in Atlanta. She attended Georgia Southern University for her undergraduate degree and Mercer University for her Master’s in Accounting. A CPA by trade, she chose to leave the corporate world after becoming engaged in February of 2014. She found her calling and fell in love with all things bridal and wanted to have a hand in making more bridal dreams come true. After a whirlwind few months, The White Magnolia in Atlanta opened in November of the same year and she hasn’t looked back! She currently resides in Marietta, GA with her husband, son, daughter and Golden Retriever.

The White Magnolia Team




With a passion for bridal and the former Atlanta manager, Kelly now heads all seven locations seamlessly ensuring our management team

continuously grows in success.




Hailing from a retail and sales background with experience as Tampa manger, Gabi is the visionary behind the scenes training and guiding The White Magnolia team members.




Living and breathing The White Magnolia brand, Shannon brings marketing and PR expertise as well as a creative perspective to content creation and social media management.