Jacksonville, Florida

Find your wedding dress at our historic San Marco boutique!

1555 San Marco Boulevard

Jacksonville, FL 32207



Open Tuesday - Sunday

By Appointment Only

Closed Monday

Appointments will require a credit card on file to reserve your spot

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Ready to say yes to the dress?



The White Magnolia Jacksonville carries a curated collection of bridal gowns ranging from

$1,600 to $6,500. Our team thoughtfully chooses each gown and accessory carried in our shop to make sure we have the best of the best, along with a variety of sizes and silhouettes to

compliment your unique style! Since our gowns are specially ordered just for you, most take between 6-8 months to arrive. If you are in a hurry, we have a selection of designers that will offer rush or

in-stock options, as well as a selection of sample gowns available for purchase off-the-rack. 


We also have an off-the-rack sister shop!

Check out The Sample Shoppe by The White Magnolia!


'I truly cannot recommend The White Magnolia enough! I started and ended my search for my wedding dress with the amazing ladies at their Jacksonville, FL location. From the first time I walked in, I knew this had to be where I would find my dress! They were mindful and considerate of my budget, had great taste and recommendations and always reminded me that my opinion while shopping for my special day was the most important one. I visited several other wedding dress boutiques in the area, but TWM was to me the best by far in terms of service, selection, transparency, aesthetic, and overall experience. I found my dream dress from Zavana — an off the shoulder, fully beaded, semi-sheer mermaid silhouette dress with a corset bodice. Lots of fancy words but long story short, I was obsessed and knew that I had found the one!' 

- Carly, real bride

photographer: @myckenzierussellphoto

MEET THE  Jacksonville GALS



Her Advice: "Relax and don't forget to have fun! Every bride deserves to have her "yes" moment and we are here to help you find the one. Bring the people whose opinions you value most, but above all, know yourself and go with your gut reaction; your choice might surprise you!"


Assistant Manager

Her Advice: "Understand your wedding day vision, and don’t be afraid to express your personal style in your wedding day look! Choose the gown that makes you feel confident, beautiful, and special! Be open-minded, but ultimately trust your own heart! Shopping for your wedding gown should be fun and memorable, so relax and enjoy the process!"



Her Advice: "You know exactly how you envision yourself as a bride, be yourself and have fun with your closest friends and family! Keep your options open and try on different styles, you may be very surprised to find that the unexpected choice is the one!"


Operations Specialist

Her Advice: "Don't stress! Be open to trying on anything, because you never know what you'll fall in love with! Make sure to bring all of your special people to make your day fun; they know you the best, so grab all of your supportive gals and pals, and let's celebrate!"

We can't wait to meet you!