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Jacksonville, Florida

Find your wedding dress at our historic San Marco boutique!

1555 San Marco Boulevard

Jacksonville, FL 32207


Open Tuesday - Sunday

By Appointment Only

Closed Monday

Appointments will require a credit card on file to reserve your spot


Ready to say yes to the dress?

Jax Desgners


The White Magnolia Jacksonville carries a curated collection of bridal gowns ranging from $1,800-$6,500 in a variety of sizes and silhouettes to compliment your unique style! Most of our sample gowns range from bridal size 10-12, and our exclusive curve gowns range from bridal size 16-24. Since we are a made-to-order boutique, each dress is specifically created just for you so most take between 6-8 months to arrive. If you are in a hurry, we have a selection of designers that will offer rush or in-stock options, as well as a selection of sample gowns available for purchase off-the-rack. 

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For a curated collection of designer gowns with classic and modern styles

located in Atlanta, GA & Tampa, FL

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Are you on a tight timeline or just looking for a designer deal?

located in Atlanta, GA


For an intimate and personalized

plus-size gown shopping experience

located in Atlanta, GA


'I honestly can not say enough good things about my dress shopping experience with The White Magnolia in Jacksonville, FL. When I initially reached out to book an appointment, I had already found a dress I loved on Instagram. I asked if they carried the designer and they said no, but their Tampa store did, so they offered to ship the dress to Jacksonville for my appointment. When I tried the dress on I absolutely loved it but since this was my first time trying on wedding dresses I was pretty all over the place on what kind of style I wanted. Tara did such a great job of listening to what I wanted and brought me literally every style of dress for me to try on. I ended up purchasing the first dress I tried on and the tulle bow sleeves to go with it that day. My mom passed away a few years ago and I really was dreading the day that I would try on wedding dresses without her there. But the staff at The White Magnolia were so incredibly supportive and personable to ensure that my experience there was the perfect bridal moment!

- Caroline, real bride

photographer: @lyndseyannephoto

MEET THE  Jacksonville GALS




Her Advice: "Relax and don't forget to have fun! Every bride deserves to have her "yes" moment and we are here to help you find the one. Bring the people whose opinions you value most, but above all, know yourself and go with your gut reaction; your choice might surprise you!"



Assistant Manager

Her Advice: "Understand your wedding day vision, and don’t be afraid to express your personal style in your wedding day look! Choose the gown that makes you feel confident, beautiful, and special! Be open-minded, but ultimately trust your own heart! Shopping for your wedding gown should be fun and memorable, so relax and enjoy the process!"



Senior Stylist

Her Advice: "You know exactly how you envision yourself as a bride, be yourself and have fun with your closest friends and family! Keep your options open and try on different styles, you may be very surprised to find that the unexpected choice is the one!"




Her Advice: "Take a deep breath, relax, and don't forget to have fun! Keep an open mind as you never know what may surprise you. Trust your instincts, stay true to yourself, and love what makes you feel the most confident and beautiful - it's your special day!"




Her Advice: "Finding your dress is one of the most exciting parts of the wedding planning process. Take time to soak up the moment and have fun! You'll know it's the one when you feel like the best version of yourself, and you won't want to take it off!"




Her Advice: "Lead with your heart and follow your truth. This day is about you. Don’t shy away from what you consider beautiful. You know your style the best, and most of all enjoy the moments."




Her Advice: "Your gown should reflect your style, personality, and vision as a bride. Follow your heart but don’t be afraid to try different styles as those might the ones that surprise you the most. Remember to relax, come in with a positive attitude and be ready to have a good time, you deserve it!"

We can't wait to meet you!

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