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Jacksonville, Florida

Find your wedding dress at our historic San Marco boutique!

1555 San Marco Boulevard

Jacksonville, FL 32207


Open Tuesday - Sunday

By Appointment Only

Closed Monday

Appointments will require a credit card on file to reserve your spot


Ready to say yes to the dress?

Jax Desgners

Wedding Dress Designers

Our Jacksonville bridal shop carries a curated collection of bridal gowns ranging from $1,800-$6,500 in a variety of sizes and silhouettes to compliment your unique style! Most of our sample gowns range from bridal size 10-12, and our curve gowns range from bridal size 16-24. Since we are a made-to-order boutique, each dress is specifically created just for you so most take between 6-8 months to arrive. If you're in a hurry, we have select designers that offer rush or in-stock options, as well as a collection of ready-to-wed gowns available for purchase off the rack. 

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For a curated collection of designer gowns with classic and modern styles

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Are you on a shorter shopping timeline or just looking for a designer deal?


For an intimate and personalized

plus-size gown shopping experience


I had an absolutely wonderful experience at The White Magnolia for my wedding gown. Shannon and the team were incredibly helpful, making me feel comfortable throughout the entire process. Unlike other boutiques I visited, The White Magnolia stood out with its spacious dressing rooms and personalized attention. I loved how they truly wanted to understand my inspiration and what I was looking for. They went above and beyond, assisting me in finding the perfect accessories and even arranging for extra fabric from the dress designer. I can’t recommend White Magnolia enough to anyone searching for their dream wedding gown! 

- Jenna, real bride

photographer: @ketiegracenweddings

MEET THE  Jacksonville GALS




Her Advice: "Relax and don't forget to have fun! Every bride deserves to have her "yes" moment and we are here to help you find the one. Bring the people whose opinions you value most, but above all, know yourself and go with your gut reaction; your choice might surprise you!"



Assistant Manager

Her Advice: "Understand your wedding day vision, and don’t be afraid to express your personal style in your wedding day look! Choose the gown that makes you feel confident, beautiful, and special! Be open-minded, but ultimately trust your own heart! Shopping for your wedding gown should be fun and memorable, so relax and enjoy the process!"



Senior Stylist

Her Advice: "You know exactly how you envision yourself as a bride, be yourself and have fun with your closest friends and family! Keep your options open and try on different styles, you may be very surprised to find that the unexpected choice is the one!"




Her Advice: "Lead with your heart and follow your truth. This day is about you. Don’t shy away from what you consider beautiful. You know your style the best, and most of all enjoy the moments."




Her Advice: "Your gown should reflect your style, personality, and vision as a bride. Follow your heart but don’t be afraid to try different styles as those might the ones that surprise you the most. Remember to relax, come in with a positive attitude and be ready to have a good time, you deserve it!"

We can't wait to meet you!

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