Jacksonville, Florida

Find your wedding dress in our historic San Marco boutique!

1555 San Marco Boulevard

Jacksonville, FL 32207



Open Tuesday & Thursday - Sunday By Appointment

*Closed Mondays & Wednesdays

Parking is located along San Marco Blvd & behind the shop

Appointments will require a credit card on file to reserve your spot

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Sip & See 
2nd Tuesday of each month from 5pm - 7pm
currently by reservation only 



The White Magnolia in Jacksonville carries a curated collection of bridal gowns ranging from $1,400 to $6,500. Our team thoughtfully chooses each and every gown and accessory carried in our shop to make sure we have the best of the best, but also a variety of styles and silhouettes to compliment your unique style!


Have a specific vision in mind? Several of our designers will work with us to create a custom gown that is everything your heart desires!

Because our gowns are specially ordered just for you, most take between 4-6 months to arrive. If you need a gown in a rush, we have designers that will offer a quicker turnaround as well as a selection of sample gowns available for purchase off-the-rack. 

We also have an off-the-rack sister shop!

Check out The Sample Shoppe by The White Magnolia!

What Brides are Saying...

The White Magnolia was the very first dress store I visited and my experience was incredible! Baylie knew all the right questions to ask so my very indecisive self could figure out what it was I did and didn't like about different dresses. I never felt pressured to buy a dress or try things I didn't want to. The salon is beautiful, clean, spacious, and they make sure to have extra little things to make the day feel incredibly special, like signage with your name on it. I went to 3 more dress stores after TWM, but returned a few weeks later for a second appointment and purchased my dress! Thank you so much Baylie and team! Can't wait for my dress to arrive!

- Lauren R.

MEET THE  Jacksonville GALS



Her Advice: "Finding your wedding gown is one of those magical rites of passage. Experiencing the moment that you feel the urge to say "yes" with those closest to you is a rare experience! Bring the people whose opinions you value most, but above all, know yourself and go with your gut reaction; your choice might surprise you!"


Assistant Manager

Her Advice: "Understand your wedding day vision, and don’t be afraid to express your personal style in your wedding day look! Choose the gown that makes you feel confident, beautiful, and special! Be open-minded, but ultimately trust your own heart! Shopping for your wedding gown should be fun and memorable, so relax and enjoy the process!"



Her Advice: ""Don't stress! Be open to trying on anything, because you never know what you'll fall in love with! Make sure to bring all of your special people to make your day fun; they know you the best, so grab all of your supportive gals and pals, and let's celebrate!"


Operations Manager

Her Advice: "You might be surprised with a style you didn't think you'd like so try different styles.  When you find the right one, you won't want to try on anything else.  Trust your stylist and know that you're going to look and feel beautiful on your big day!"

We can't wait to meet you!