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Greenville, South Carolina

Find your wedding dress in our historic downtown loft!

20 S Main Street, Suite 200

Greenville, SC 29601


Open Tuesday - Sunday

Closed Monday

By Appointment Only

Parking is available on the street or in a nearby parking deck

Appointments will require a credit card on file to reserve your spot

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Ready to say yes to the dress?

Greenville Designers

Wedding Dress Designers

Our Greenville bridal shop carries a curated collection of bridal gowns ranging from $1,800-$5,000 in a variety of sizes and silhouettes to compliment your unique style! Most of our sample gowns range from bridal size 10-12, and our curve gowns range from bridal size 16-24. Since we are a made-to-order boutique, each dress is specifically created just for you so most take between 6-8 months to arrive. If you're in a hurry, we have select designers that offer rush or in-stock options, as well as a collection of ready-to-wed gowns available for purchase off the rack. 

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For a curated collection of designer gowns with classic and modern styles

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Are you on a shorter shopping timeline or just looking for a designer deal?


For an intimate and personalized

plus-size gown shopping experience


I had an amazing time shopping at The White Magnolia in Greenville, SC. I went to five or six different shops before but when I walked into The White Magnolia I fell in love and found my dress. The store had a very elegant feel and the ladies that worked there were extremely nice, intelligent and professional. Every dress there was elegant and very high end and truly all of the dresses were absolutely stunning. My experience at The White Magnolia was truly amazing and would recommend to all my friends and family!

- Taylor, real bride

photographer: @dom.inique.phillips

MEET THE Greenville GALS

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Her Advice: "Enjoy your time at one store before booking another appointment., be in the moment! The process of finding your gown should be fun and stress free! You never know when you are going to put on your perfect gown and we want you to remember this special time with your closest friends and family!"

We can't wait to meet you!

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