Greenville, South Carolina

Find your wedding dress in our historic downtown loft!

20 S Main Street, Suite 200

Greenville, SC 29601


Open Monday, Tuesday & Thursday - Sunday 

By Appointment Only

Closed Wednesday

Parking is available on the street or in a parking deck

*Insider Tip: The closest parking decks are The Poinsett Garage or The West Washington Street Deck

Appointments will require a credit card on file to reserve your spot

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Ready to say yes to the dress?



The White Magnolia Greenville carries a curated collection of bridal gowns ranging from

$1,500 to $5,000. Our team thoughtfully chooses each gown and accessory carried in our shop to make sure we have the best of the best, along with a variety of sizes and silhouettes to

compliment your unique style! Since our gowns are specially ordered just for you, most take between 6-8 months to arrive. If you are in a hurry, we have a selection of designers that will offer rush or

in-stock options, as well as a selection of sample gowns available for purchase off-the-rack. 


We also have an off-the-rack sister shop!

Check out The Sample Shoppe by The White Magnolia!

What Brides are Saying...

Being a larger bride size 18 I was so concerned with going to a shop that would have limited options for me to try on. White Magnolia was absolutely amazing and the experience made the day perfect. Johna my consultant made me feel confident and valued through the whole appointment. This was my first time trying on dresses and I found the perfect dress for my day. Highly recommended!

- Madison K.

MEET THE Greenville GALS



Her Advice: "Bring the people that you're closest with. You don't want to feel overwhelmed by too many opinions. You need to choose what you love and feel most comfortable with! Come in open-minded, because you might surprise yourself with a few details. Enjoy and don't overthink your decision - when you feel confident (and you don't want to take the

dress off) - you'll know you found the right

dress for you!"



Her Advice: "Enjoy your time at one store before booking another appointment., be in the moment! The process of finding your gown should be fun and stress free! You never know when you are going to put on your perfect gown and we want you to remember this special time with your closest friends and family!"



Her Advice: "Enjoy the process! Finding your wedding gown should be a fun and stress-free experience. It’s normal to feel nervous, but trust your stylist and be open to trying something

new! You’ll know you’ve found your gown

when you’re in a dress you love and

you feel ready to say “Yes!”

We can't wait to meet you!