Greenville, South Carolina

Find your wedding dress in our historic downtown loft!

20 S Main Street, Suite 200

Greenville, SC 29601


Open Monday, Tuesday & Thursday - Sunday

By Appointment

Parking is available on the street or in a parking deck

*The closest parking decks are The Poinsett Garage or The West Washington Street Deck

Appointments will require a credit card on file to reserve your spot

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Sip & See 
2nd Tuesday of each month from 5pm - 7pm
currently by reservation only 



The White Magnolia in Greenville carries a curated collection of bridal gowns ranging from $1,400 to $5,000. Our team thoughtfully chooses each and every gown and accessory carried in our shop to make sure we have the best of the best, but also a variety of styles and silhouettes to compliment your unique style!


Have a specific vision in mind? Several of our designers will work with us to create a custom gown that is everything your heart desires!

Because our gowns are specially ordered just for you, most take between 4-6 months to arrive. If you need a gown in a rush, we have designers that will offer a quicker turnaround as well as a selection of sample gowns available for purchase off-the-rack. 

We also have an off-the-rack sister shop!

Check out The Sample Shoppe by The White Magnolia!

What Brides are Saying...

Being a larger bride size 18 I was so concerned with going to a shop that would have limited options for me to try on. White Magnolia was absolutely amazing and the experience made the day perfect. Johna my consultant made me feel confident and valued through the whole appointment. This was my first time trying on dresses and I found the perfect dress for my day. Highly recommended!

- Madison K.

MEET THE Greenville GALS



Her Advice: "Bring the people that you're closest to. You don't want to feel overwhelmed by too many opinions. You need to choose what you love and feel most comfortable with! Come in open-minded, because you might surprise yourself with a few details. Enjoy and don't overthink your decision - when you feel confident (and you don't want to take the dress off) - you'll know you found the right dress for you!"



Her Advice: "Bridal gown shopping is such an exciting time! Coming in open-minded to different styles that may surprise you. It’s okay to go outside of your comfort zone when it comes to your wedding day. Bring the ones you love the most and opinions you value. You will remember the day you said yes forever!”



Her Advice: "Enjoy your time at one store before booking another appointment., be in the moment! The process of finding your gown should be fun and stress free! You never know when you are going to put on your perfect gown and we want you to remember this special time with your closest friends and family!"


We can't wait to meet you!