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About The White Magnolia
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OUR STORY
The White Magnolia Bridal Collection was founded on a simple belief—finding your wedding dress should be a joyful, meaningful, confidence-filled experience.
What began as one boutique has grown into a collection of beautifully designed bridal salons throughout the Southeast, each offering the same heart-led service, curated designer selection, and welcoming environment brides have come to love.
For more than a decade, our team has had the honor of guiding thousands of brides to “the one,” celebrating every love story and making every appointment feel personal, relaxed, and truly special.
OUR FOUNDERS
Kerrie Hileman is a Jacksonville, Florida native. When she became engaged in 2010, she fell in love with bridal and the entire gown shopping process. She left her corporate life as a CPA and set out to open a boutique that provided brides a unique and exceptional experience coupled with beautiful gown selection. Kerrie’s goal is to ensure that each bride who walks through the door feels the excitement and emotion that comes with choosing a gown. Kerrie lives in Jacksonville with her husband, three boys, and golden retriever, Birdie.
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Mallory Thorburn is a Georgia girl, born and raised in Atlanta. Also a CPA by trade, she chose to leave the corporate world after becoming engaged in February of 2014. She soon found her passion for bridal and teamed up with Kerrie to create a personalized gown shopping experience. The White Magnolia Atlanta opened in the same year, and today Mallory's goal is to position The White Magnolia to be the destination bridal shop in each of our markets. Mallory lives in Marietta, Georgia, with her husband, two kids, and rescue dogs Bo and Sam.
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WHY BRIDES LOVE US
Brides choose The White Magnolia not only for our beautiful gowns, but for the way we care. Our boutiques, stylists, and collections reflect years of industry experience, passion for fashion, and dedication to celebrating women exactly as they are.
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We are incredibly honored to be recognized within the bridal industry and beyond. Our boutiques and brides have been featured in leading publications and wedding media, including Vogue, Brides, People, The Knot, Green Wedding Shoes, Carats & Cake, and more.
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Our experience speaks for itself—hear from the brides who celebrated their love story with us.
MEET THE HEART BEHIND OUR BRAND
Behind every joyful “yes” moment is a women-led team of passionate bridal experts who truly love what they do. Our team believes every bride deserves to feel beautiful, supported, and celebrated—and that’s exactly what you’ll experience here.
KELLY
DIRECTOR OF STORES
With a passion for bridal and team development, Kelly oversees each of our boutiques, guiding our management teams and ensuring every location continues to grow and thrive.
JOHNA
DIRECTOR OF EMPLOYEE RELATIONS
With over ten years of bridal experience, Johna is dedicated to fostering growth, connection, and a positive work environment—ensuring every team member feels valued, supported, and inspired to shine.
GABRIELA
DIRECTOR OF OPERATIONS
With a strong foundation in retail and sales, Gabi leads our operations with a focus on creating efficient systems, seamless workflows, and empowered, high-performing teams.
CAROLINA
FIELD OPERATIONS MANAGER
With a deep understanding of day-to-day bridal boutique operations, Carolina is passionate about supporting our teams, elevating the in-store experience, and ensuring each bride has the best 'yes' moment across each of our locations.
SHANNON
DIRECTOR OF MARKETING
Living and breathing The White Magnolia brand, Shannon blends strategy and creativity—bringing our story to life through intentional planning, social connection, and thoughtful storytelling.
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MALLORY
CORPORATE PROJECT COORDINATOR
A former Magnolia Laine Tampa manager, Mallory brings her boutique experience and eye for detail to the corporate team—supporting big-picture planning, cross-team projects, and the seamless execution of brand initiatives.
JOMARIE
SOCIAL MEDIA MANAGER
Bringing our brand to life through thoughtful storytelling and current content, Jomarie connects with real brides across all our boutiques with an intentional and insightful approach.
