The White Magnolia History

About The White Magnolia

The White Magnolia is the leading bridal boutique brand in the southeast. Founded in 2010 in Jacksonville, FL the company has quickly grown to locations in Tampa, FL, Atlanta, GA, Greenville, SC, and Palm Beach, FL. The White Magnolia provides a one on one, personal shopping experience that is tailored to each bride’s specific needs. Designers include Hayley Paige, Lazaro, Watters, Modern Trousseau, Mikaella, Made With Love, Paloma Blanca, & Anne Barge. In 2017, TWM was ranked 479th as part of the Inc 5000 and ranked 4th as part of the Seminole 100, both of which honors the country’s fastest growing companies.

About the Owners

Kerrie Hileman,

Owner & Founder

Kerrie Hileman is a Jacksonville, FL native. When she became engaged in 2010, she fell in love with bridal and the entire dress shopping process. She set out to open a bridal boutique that provided local brides with a unique and exceptional experience coupled with beautiful gown selection. Kerrie’s goal is to ensure that each bride who walks through their door feels the excitement and emotion that comes with choosing a gown. Kerrie spoke on leadership and entrepreneurship in 2017 at Kappa Delta’s National Convention and in 2016 as part of Florida State University’s 7 Under 30 leadership summit. Kerrie journals her entrepreneur journey at She lives in Jacksonville, FL with her husband and three little boys.

Mallory Thorburn, Owner

Mallory Thorburn is a Georgia girl, born and raised in Atlanta.  She attended Georgia Southern University for her undergraduate degree and Mercer University for her Master’s in Accounting. A CPA by trade, she chose to leave the corporate world after becoming engaged in February of 2014. She found her calling and fell in love with all things bridal and wanted to have a hand in making more bridal dreams come true. After a whirlwind few months, The White Magnolia in Atlanta opened in November of the same year and she hasn’t looked back! She currently resides in Marietta, Ga with her husband, son, and Golden Retriever.


Jacksonville, FL

Atlanta, GA

Tampa, FL

Greenville, SC

Palm Beach, FL

The Jacksonville location opened in the historic San Marco area across the river from downtown Jacksonville, FL in 2010. After its growing success, Tampa, FL was then sought out for a second location in 2013. In the affluent South Tampa community, The White Magnolia found its home and has grown to working with over 2,000 brides annually. The Atlanta location was opened in November of 2014 in the Buckhead area in a quaint, historical cottage. The Greenville, SC location was open in early 2016 making its home in an industrial second story exposed brick space in the heart of downtown Greenville. Finally, the Palm Beach location was added in Spring of 2019 in sunny South Florida, rounding out its representation in the sunshine state. Collectively, The White Magnolia works with roughly 7,500 brides annually. All locations are annually selected as the “Best of The Knot” which is awarded based on exceptional reviews given by brides on

awards & accolades

The White Magnolia has been featured in Business News Daily,, Every Last Detail, Wedding Chicks, Southern Weddings, and Ruffled. In 2017, The White Magnolia was voted “Best Bridal Salon” by Brides Magazine. Kerrie & Mallory have  been featured on,, and

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@2020 by The White Magnolia Bridal Collection