The Ultimate Timeline for Buying Your Wedding Dress

Shopping for your wedding dress is one of the most exciting moments of the entire planning process — but knowing when to start can feel overwhelming. Between designer lead times, alterations, and styling your full bridal look, there’s a lot that goes into saying “yes” to the dress.

To make the process effortless, we created The Ultimate Wedding Dress Timeline to help you feel prepared, confident, and completely stress-free from the moment you book your appointment to the moment you walk down the aisle.

12–14 Months Before the Wedding: Start the Inspiration Phase

This is the perfect time to:

• Explore silhouettes, fabrics, and designers you’re drawn to

• Create a Pinterest board or save inspiration on Instagram

• Consider your venue and season—they shape your overall bridal vision

Pro tip: Bring your inspiration photos to your appointment so your stylist can help you find gowns with the same vibe.

9–12 Months Before: Book Your Bridal Appointment

Most brides say “yes” during this window—and for good reason.Since the majority of bridal gowns are made-to-order, designers typically require:

• 6–8 months for production

• Additional time for shipping and quality checks

This is why starting early ensures you have every option available, from minimalist silk gowns to couture ballgowns and everything in between.

If you fall in love, say yes! Designers update collections seasonally, and waiting can mean missing the gown that feels like “you.”

6–8 Months Before: Accessories & Styling

Once your gown is ordered, it’s time to curate the full look. During this stage, brides typically select:

• Veils or capes

• Jewelry and hairpieces

• Shoes (important for your first fitting!)

This is also a great time to decide if you want any customizations, such as straps, sleeves, or a matching accessory to elevate your bridal moment.

2–3 Months Before: First Alterations Appointment

Your gown has arrived—yay! Now it’s time to perfect the fit.

At your first alteration appointment, your seamstress will:

• Pin hem, bodice, and sides

• Adjust straps or neckline

• Ensure the gown supports your movement

Bring your wedding shoes and any undergarments you’ll be wearing on the big day.

4–6 Weeks Before: Second Alterations Appointment

This is where everything comes together.Your seamstress will finalize the tailoring and perfect all remaining details. Most brides only need 2–3 fittings — but always follow your seamstress’s guidance.

1–2 Weeks Before: Final Fitting & Pick-Up

At your final fitting, you’ll try on your gown with accessories to ensure the full look feels flawless. Your gown will be steamed, prepared, and carefully packed for pick-up.

Take a moment to soak it in — this is your real “I’m getting married!” moment.

Short on Time? Don’t Worry—We've Got You

If you’re getting married sooner, don’t panic! Many designers offer:

• Rush production

• In-stock gowns ready to purchase off the rack

• Sample gowns available at a lower price point

Our stylists are experts at helping brides find their dream dress on any timeline.

Ready to Start Dress Shopping? We’re Here to Help.

Whether you’re 14 months out or just a few weeks away, our stylists are here to guide you through every step with warmth, expertise, and excitement.

Book your appointment at The White Magnolia and begin your dress journey with confidence!