What Is A Trunk Show? Everything You Need To Know

If you’ve started wedding dress shopping, you’ve probably seen the phrase “trunk show” pop up—but what exactly does it mean? And more importantly...should you book one?

Whether you’re new to bridal lingo or already deep in Pinterest boards and designer research, trunk shows are one of the best opportunities to explore exclusive gowns, save on your dream designer, and elevate your entire shopping experience.

Here’s everything brides need to know before booking a trunk show at The White Magnolia.

What Is a Trunk Show?

A trunk show is a special event where a bridal boutique features a full or expanded collection from a specific designer for a limited time—typically one weekend.

During a trunk show, you’ll have access to:

• New styles not yet in stores

• Expanded size or silhouette availability

• Gowns that the boutique doesn’t normally carry

• The designer’s newest collection straight off the runway

It’s an exclusive chance to explore a much larger range of gowns from the designer you love.

Why Do Brides Love Trunk Shows?

1. Access to More Dresses From Your Favorite Designer

If you’ve been eyeing a specific brand, a trunk show lets you try gowns that aren’t part of the store’s everyday inventory. More options = more chances to find the one.

2. Exclusive Discounts

Most designers offer a special purchase incentive during trunk shows—something only available that weekend. If you’re hoping to say yes to a designer gown while staying mindful of your budget, this is the perfect opportunity.

3. Try On Brand-New Styles First

Designers often send their just-released collections directly to boutiques for trunk shows. You could be among the first brides in your city—or even the country—to try them on.

4. Perfect for the Bride Who Knows Her Vision

If you already love a specific designer’s aesthetic, a trunk show streamlines your search. Instead of browsing dozens of unrelated silhouettes, you’ll try on gowns that all match your style vibe.

Do You Have to Buy Your Dress at the Trunk Show?

No pressure—ever.

But trunk shows are the best time to say yes if:

• You fall in love with a gown that won’t remain in-store

• You want to take advantage of the special pricing

• You’ve been waiting for new releases from your favorite designer

Because collections travel from shop to shop, some gowns may only be available that weekend.

Ready to Find Your Dream Designer Gown?

Check our upcoming trunk show schedule and book your appointment at The White Magnolia. Whether you’re drawn to couture details, minimalist silk gowns, or dramatic ballgowns, trunk shows give you the rare chance to explore the full world of your favorite designer.

Your dream dress might only be here for the weekend—don’t miss it.