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Jacksonville, Florida

Find your wedding dress at our historic San Marco boutique!

1555 San Marco Boulevard

Jacksonville, FL 32207


Open Monday - Sunday

By Appointment Only

Appointments will require a credit card on file to reserve your spot


Ready to say yes to the dress?

Jax Desgners


The White Magnolia Jacksonville carries a curated collection of bridal gowns ranging from

$1,800 to $6,500. Our team thoughtfully chooses each gown and accessory for our shop to make sure we have the best of the best, along with a variety of sizes and silhouettes to compliment your unique style! Since our gowns are specially ordered just for you, most take between 6-8 months to arrive. If you are in a hurry, we have a selection of designers that will offer rush or in-stock options, as well as a selection of sample gowns available for purchase off-the-rack. 


We also have an off-the-rack sister shop!

Check out The Sample Shoppe by The White Magnolia!


'I honestly can not say enough good things about my dress shopping experience with The White Magnolia in Jacksonville, FL. When I initially reached out to book an appointment, I had already found a dress I loved on Instagram. I asked if they carried the designer and they said no, but their Tampa store did, so they offered to ship the dress to Jacksonville for my appointment. When I tried the dress on I absolutely loved it but since this was my first time trying on wedding dresses I was pretty all over the place on what kind of style I wanted. Tara did such a great job of listening to what I wanted and brought me literally every style of dress for me to try on. I ended up purchasing the first dress I tried on and the tulle bow sleeves to go with it that day. My mom passed away a few years ago and I really was dreading the day that I would try on wedding dresses without her there. But the staff at The White Magnolia were so incredibly supportive and personable to ensure that my experience there was the perfect bridal moment!

- Caroline, real bride

photographer: @lyndseyannephoto

MEET THE  Jacksonville GALS



Her Advice: "Relax and don't forget to have fun! Every bride deserves to have her "yes" moment and we are here to help you find the one. Bring the people whose opinions you value most, but above all, know yourself and go with your gut reaction; your choice might surprise you!"



Her Advice: "You know exactly how you envision yourself as a bride, be yourself and have fun with your closest friends and family! Keep your options open and try on different styles, you may be very surprised to find that the unexpected choice is the one!"